Tara Lohan at Alternet talks with investigative journalist Michael Blanding about his new book, The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink:
People ask me why I singled out Coke, and in some ways I did that because it is such an iconic brand and such a symbol of capitalism, but I think the lessons I drew from investigating Coke are not specific to Coke -- it's not some evil corporation that is somehow worse than all the others. In fact, a lot of the lessons about how and why the company does what it does and how people have ultimately been able to hold Coke accountable are just as applicable to BP or Halliburton or other major corporations. I think of the Coke Machine as in some ways a metaphor for the darker side of corporate capitalism and I hope that my book can be seen as a way of exposing that. ...read more
Don't miss the book's nicely done website,
The Coke Machine.
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